State Farm snags top spot in customer satisfaction survey

When it comes to property and casualty (P&C) insurance, State Farm appears to be leading the way in keeping its customers happy. The American Customer Satisfaction Index (ACSI), developed by the University of Michigan, periodically measures consumer satisfaction with products and services – and State Farm recently snagged the top spot for P&C insurance.

The economy has had a grave effect on the quality of service that many customers are receiving in a number of different industries. Cutbacks in spending and job layoffs have led to low morale in many companies. It’s a terrible cycle, because customers who aren’t satisfied will take their business elsewhere or stop purchasing the service altogether.

Customer Satisfaction for P&C Insurance
State Farm earned a customer satisfaction score of 82 on a 100-point scale. It was followed closely by GEICO (81 points) and Progressive (80 points). The ACSI’s latest release indicates that larger P&C insurers have fared better in consumer perception than smaller insurers.

The finance and insurance sector saw a slight improvement in customer satisfaction from the third to fourth quarter of 2009. The property and casualty insurance sector is ahead of the game, averaging a customer satisfaction score of 80 in comparison to the average 77.1 in the finance sector as a whole.

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