Why won’t Californians buy earthquake insurance?

Californians, I’m worried about you, especially as I watch the news of the quake destruction in Haiti. A large earthquake centered in California is inevitable and almost certain within the next 30 years.

But what isn’t necessarily inevitable is the personal financial destruction that would follow the total loss of one’s house and belongings. Yet only 12 percent of California residential policyholders buy earthquake insurance policies. That number doesn’t include all the folks who chose not to buy any form of home insurance or renters insurance, so the true number of uninsured is unknown.

This week we asked, why won’t Californians buy earthquake insurance? Cost is one potential factor. But the way our brains are hard-wired could also affect our insurance purchases. Can we really wrap our heads around a risk such as earthquakes?
I’d be interested to hear from Californians on why they choose not to buy earthquake policies.

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